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Organization of weddings belongs to the field of event business. In our country (and abroad, too), business related to weddings is considered profitable and highly profitable. Beginning entrepreneurs who are just choosing a field for their future activities are sure that organizing weddings is the easiest option for running their own business, which does not require large expenses or special knowledge. It is enough to agree with several photographers, video operators and presenters – and the job is done …
Of course, the event business, which has been gaining popularity over the past few years, is one of the most profitable. This is due to the low cost of its organization, and its high profitability (as well as in general in the service sector). Many couples turn to the services of professionals when planning and organizing a gala event, as future spouses often do not have the opportunity (time, connections, skills and experience) to do all this on their own. In addition, in order to become a “wedding planner”, you do not need to have a special education or special qualifications. However, one cannot do without experience in the field of organizing events, connections and a rich imagination. Organization of weddings is suitable as a business for those who are going to work on their own for the first time, does not have a large start-up capital, but loves and knows how to communicate with people (first of all, young people), leads an active lifestyle, and treats his work responsibly. The first and last points are perhaps the most important. When organizing celebrations, you will have to be responsible for everything, down to the smallest detail: photo and video shooting, entertainment, bouquets, food, guest accommodation, etc.
The main expenses for organizing a business are renting an office to meet with clients and presentation materials. Your office should be located as far as possible in the city center so that your customers can easily reach you from any area. The room can be small (30-50 sq. meters), including a small reception and “negotiation room”. However, certain expenses will be required for the renovation and decoration of your office.
At first, you can do without it, work from home and meet with clients on their territory or in a cafe. If earlier this type of work caused people some fears and doubts about the reliability of the company, now the option of working in the home office mode is not something out of the ordinary. But in any case, you can’t do without presentation materials. First of all, you will need business cards, brochures and preferably your own website with your contacts. It is not worth saving on this item. Business cards must be printed on high-quality thick paper (cardboard or high-density designer paper). You can come up with a design yourself or order its development from a specialist. The main thing is that your business cards are interesting and memorable. Your main clients will be young people who value creativity and ingenuity. The same goes for booklets. However, you can do without them if you make your own website with beautiful photos from the events you organized, detailed information about your agency and its contacts. Prepare a large portfolio with examples of table setting, interior design, photographs of wedding bouquets, decors, etc. These can also be works by other masters (of course, used with their permission). The main thing is that your customers can choose the option that is best for them from the proposed one, since few of the future newlyweds turn to the services of a wedding planner knowing exactly what they want to get in the end. Don’t forget to ask your customers to write their reviews about working with you. Such reviews can be published on your website, and even better – in your groups on social networks (of course,
You must not only organize weddings, but also constantly maintain contacts with your partners (photographers, cameramen, presenters, etc.), attend events organized by other companies, thematic exhibitions, restaurants. In the event business, 90% of success depends on your ability to communicate and negotiate with people.
First you need to register as an individual entrepreneur or in the form of a legal entity (LLC). The latter option is suitable in cases where you plan to organize not only weddings, but also other events and provide your services mainly to other legal entities. If you want to organize exclusively weddings, then you should take into account the fact that this business is seasonal. Most weddings take place from May (but mostly from June) to September-October. This is due to several reasons. First of all, seasonality is determined by weather conditions. A certain role is played by the fact that many newlyweds not only officially celebrate their marriage, but also get married. The wedding is not held during a church fast. Outside the wedding season, agencies tend to
Since the competition in the wedding host market is high, and the number of potential clients is very limited, such agencies cannot afford to limit orders to a certain amount and take on the organization of banquets for almost every taste and budget. The main expenses that a wedding celebration requires include: photo and video filming (about 10-15 thousand rubles), a banquet (its cost depends on the number of guests, the institution and the selected menu), musical accompaniment, host services ( from 10 thousand rubles), car rental (from 10 thousand rubles), decoration of the hall, bouquets of the bride and her bridesmaids (from 3 thousand rubles), development of a wedding script. The standard agency deals, as a rule, with the control and organization of the work of individual “freelancers”, since, taking into account the seasonality of the business, it is unprofitable to keep them in the state. Wedding planners seek their services as needed.
Accordingly, the wedding agency is responsible for compiling and approving the scenario of the event, developing the theme and style of the celebration, renting and decorating the premises, searching for outfits for the groom, bride, girlfriends and friends from both sides (this trend came to us from the West, but has not yet spread enough) , services of make-up artists and hairdressers, the work of florists, organization of trips (transportation), photography and video filming, fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time). Wedding planners seek their services as needed. Accordingly, the wedding agency is responsible for compiling and approving the scenario of the event, developing the theme and style of the celebration, renting and decorating the premises, searching for outfits for the groom, bride, girlfriends and friends from both sides (this trend came to us from the West, but has not yet spread enough) , services of make-up artists and hairdressers, the work of florists, organization of trips (transportation), photography and video filming, fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time). Wedding planners seek their services as needed. Accordingly, the wedding agency is responsible for compiling and approving the scenario of the event, developing the theme and style of the celebration, renting and decorating the premises, searching for outfits for the groom, bride, girlfriends and friends from both sides (this trend came to us from the West, but has not yet spread enough) , services of make-up artists and hairdressers, the work of florists, organization of trips (transportation), photography and video filming, fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time). development of the theme and style of the celebration, rent and decoration of the premises, search for outfits for the groom, bride, girlfriends and friends from both sides (this trend came to us from the West, but has not yet spread enough), services of makeup artists and hairdressers, the work of florists, travel arrangements ( transport), photo and video filming, fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time). development of the theme and style of the celebration, rent and decoration of the premises, search for outfits for the groom, bride, girlfriends and friends from both sides (this trend came to us from the West, but has not yet spread enough), services of makeup artists and hairdressers, the work of florists, travel arrangements ( transport), photo and video filming, fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time). fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time). fireworks and fireworks. The staff of larger agencies includes an administrator (secretary), scriptwriter, designer, florist, recruitment manager, client search manager, accountant (can work part-time).
According to their owners, the average profitability of wedding agencies is from 50 to 70%. For the organization of the celebration, the organizer takes about 10% of the total estimate of the holiday. At the same time, the cost of holding a wedding can be both very modest in the range of 10-15 thousand rubles, and quite high – up to several tens of thousands of dollars. True, young novice organizers rarely receive orders from the latter category.
To attract new customers, you should use all the methods available to you – from traditional advertising, promotion on the Internet, PR in publications and on regional sites and forums, to non-traditional and more creative methods of guerrilla marketing. Of course, the most reliable way to ensure a constant influx of customers is word of mouth, but in order for it to work, you will have to put in a lot of effort and spend time. Do not forget that a good reputation is earned for a long time, and it can be lost very quickly.
One of the most promising areas in the wedding business (and the best way to stand out from the competition) is to organize wedding tours. This means not just the departure of the newlyweds on their first trip together, but also a whole wedding program. It can be either a traditional honeymoon trip, or a symbolic registration or even an official marriage abroad. In the second case, the couple signs in Russia, and then “doubles” the ceremony in a more romantic place abroad. In the latter case, they register the marriage officially. You can do this in the Seychelles, Cuba or one of the European countries. The Russian Family Code does not prohibit marriage registration abroad. There is only one limitation: it cannot be done in a Muslim country, where such marriages are prohibited by local law. There are some rules for weddings in other countries: they must not contradict the laws of either the state of which the bride and groom are citizens, nor the laws of the country where the registration takes place. The main obstacles to holding such weddings are religious beliefs, age limit, certain nuances of legislation (for example, in France you can only get married after living in this country for forty days) …
Of course, the organization of outdoor weddings has certain specifics. This business is equally close to both the event and outbound tourism. You must be well acquainted with the legislation of the countries where you will organize “wedding tours”, know the main destinations, hotels, restaurants, suitable places for on-site registrations, have contacts with travel companies, animators and hosts, designers and florists not only in our country , but also in the one where the wedding is planned. Most couples choose the “budget” option for an outdoor event with several guests (relatives and closest friends). However, there are also more complex and expensive orders, when several dozens and even over a hundred guests are invited to the wedding.
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